Chapter 5- Developing a Global Vision

            The Dunkin' Donuts company has been serving to it's loyal customers, since they first opened their doors in 1950. Few years after that in 1955, the company first spread its wings when they opened their first franchisee in Worcester; and DD has been expanding ever since. By now, Dunkin' Donuts has over 10,000  stores open in over 33 countries (including USA) worldwide, and about 3,000 of those stores are international. 

            When it comes to their product, Dunkin' Donuts hold about the same goodies in all of their stores. However, the company does hold snacks that are modified for customers with diverse taste. In early 2011, DD started a partnership with Jubilant FoodWorks Limited; JFL is India's largest food service company. In 2012, Dunkin' Donuts opened their first stores in India.

            For this year in 2013, Dunkin' Donuts plans to open between 330 to 360 new domestic units. In addition, this January 30th, 2013, DD signed a franchisee agreement with Vietnam Food in order to open stores in Vietnam. The company already has about 1450 stores, in Southeast Asia.

            Looking at the future, in 2015 Dunkin' Donuts plans to open their first store in California, since they last closed there in 2002. In the next 20 years, DD plans to double their stores to 15,000 outlets domestically.