Chapter 3 - Ethics and Social Responsibility

            For years the Dunkin' Donuts company has contributed to it's community in various ways. From feeding the homeless and the hungry, to awarding doughnut gift-certificates to elementary school students who works hard all year long to get good grades in their report cards.

            Dunkin' brands also focuses on it's environment. In 2009, the company joined CSR ( a network of investors, environmentalists, and public interest groups that works with companies to address sustainability challenges.) The year DD joined CSR, the company started using napkins that are made from 100% recycled fiber. DD also introduced new napkin dispensers which reduces 25% of waste annually by controlling it's usage. The company also strives to offer their packaging, that minimizes the impact on the environment.

            In 2010 DD provided a $70,000 grant to the Rainforest Alliance. Which provided technical assistance and infrastructure improvements, to groups of small farmers from three coffee growing communities in Colombia. Dunkin' Donuts also focuses on human rights and makes sure there are no child laborers in any part of their company. The company also does not hold any discrimination towards who they hire.

            When it comes to natural disasters and the time when people are in dire need for help, Dunkin' Donuts stands besides them. When hurricane Sandy came and left many helpless, DD donated $100,000 grant to the American Red Cross. In order to help people furthermore, the company announced an additional $100,000 to Feeding America, so no one will be left to go hungry. 

            In addition, Dunkin' Brands also has a long history of honoring and respecting America's servicemen and women. DD has donated more than 230,000 pounds of coffee to our troops overseas. The company also holds monthly random drawings every month to select at least 50 United States military members to receive one 24 pound case of DD coffee. During the holiday season, DD sends additional coffee to the troops. The company has also donated $10,000 to USO.

            For the future, Dunkin' Donuts is working towards reducing their carbon foot print. They are developing holistic approach to their food source. They plan to establish an animal welfare policy and to use cage-free eggs as well as gestation crate-free pork. They would furthermore like to improve their cups even more to help the environment.