Ever since they opened their doors in 1950, the Dunkin' Donuts company has been known for their doughnuts and coffee. Their target market is people of both genders. The store has something for everyone to enjoy, that is why when one walks into a DD shop, they can find something that they like.
In the past when one walked into a DD shop, the grownups drank their coffee, while kids only ate their doughnuts. Today, their coffee still focuses on people ranging from ages of about 25 to 55 year old; since these particular customers like to start their day with an extra boost of energy. For its younger customers such as children and teenagers, DD has decided to offer other beverages such as their hot chocolate; which they can enjoy with their yummy doughnuts.
It seems Dunkin' Donuts knows their external marketing environment pretty well, the company has adjusted to it's ever changing consumers. DD has added many different kinds of food for it's diverse customers, such as flat bread melts and many other healthy choices in the menu to satisfy the DD customers.
According to Daily News, apparently Dunkin' Donuts has been "booming" despite the city's 2007 recession. In addition Forbes reports that the company's revenue has been steadily growing ever since. If things continue the way they are now, then it is expected that by 2016 DD will have in an average of $1 million of revenue.
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