Chapter 17 - Advertising and Public Relations

            When it comes to advertising and public relations, Dunkin' Donuts makes it their business to let the public know of their product. Starting with the media, DD creates good relationship with the press. To the press the company sends news of their upcoming event hosting, coupons for their products such as doughnuts and coffee for the public, background information and even pictures. Dunkin' Donuts also uses billboards to reach out to people who are on the road. In addition DD, uses many commercials, to introduce all of their products to the public.

            Because Dunkin' Donuts believes children are our future, the company contributes to their community by raising money for the Children's Hospital. For this upcoming May 22, 2013, DD urges people to buy an Iced coffee. So that way for every cup of Iced coffee sold, DD will donate $1.00 to the Children's Hospital to create a Family Room for the kids.

Chapter 15 - Retailing

            Even though Dunkin' Donuts is not a retail store, the company has partnered with Proctor and Gamble to sell packaged Dunkin' Donuts coffee in retail stores nationwide. 

            Recently I myself have ventured out to the local grocery store that I have been going to since I was 8 years old, its called the Ittadi Grocery store. Even before one enters the store, one can see all the fresh fruits and vegetables displayed right outside of the store. 

            Upon entering the store, one can see different types of chips and other snacks right up front for hungry eyes to see. Behind them are freezers full of frozen food. Hiding behind those, lounges piles of bags of rice, potato, onions and other good stuff. 

            All around the store there are friendly emploies who are waiting to help you. In addition, even the store's loyal customers are willing to assist you any way they can. 

            Looking to the left of the store, one can see a long row of refrigerators full of cold drinks and other products needed to be stored in cool temperature. Along the line of refrigerators, lies rows of shelves full of products ranging from variety of spices, to bath soap and laundry detergent, to coffee and hot chocolate to enjoy with cookies and biscuits.

            To the right is the counter where variety of candy are displayed for kids to desire, while their parents wait in line to pay the cashier. Behind the cashier, one can find products ranging form cigarettes to Krazy glue, batteries and even handsoap. 

            For those of us who are meat eaters, in the way back of the store lies a large deep freezer the size of a large walkin closet. One can also find a couple of butchers around for those who likes having their own butcher. In the cool basement, the butcher will curve your choice of meat or fish, any way you want it. Also if you have purchased too much to carry, the store offers free service to help you carry them to your destination.

            Last but not least, in the back corner of the store lies a small bathroom for faithful customers and the employes to use.

            Overall, the experience at the Ittadi is worthwhile and a must. 

Chapter 6 - Consumer Decision Making

            There are many reasons that drive people to buy Dunkin' Donuts products over any other coffee shop's product. One must consider price, product and customer value. For something that one buys everyday, people want that thing to be cheap and good at the same time, and DD delivers just that. DD products is cheap and it tastes good and is healthy all at the same time. In addition, customer value is very important, people want to feel like they are wanted when they enter a store. That is why, when a guest walks into a DD shop and the shop worker recognises them and treats them with respect, the customer keeps coming back.

            Moreover, DD recognises  special days to clebrate their customers. For example in order to celebrate this upcoming St. Patrick's Day, the company has created Irish Cream coffee beverages and green doughnuts for those who wants to celebrate the day.

Eli Manning

            Furthermore, Dunkin' Donuts uses celebrities such as Giants Quarterback Eli Manning and Food Network's Rachel Ray to promote their product. So when people see all these famous people consuming DD, they want to be like them too and purchase Dunkin' Donuts.

Rachel Ray