There are many reasons that drive people to buy Dunkin' Donuts products over any other coffee shop's product. One must consider price, product and customer value. For something that one buys everyday, people want that thing to be cheap and good at the same time, and DD delivers just that. DD products is cheap and it tastes good and is healthy all at the same time. In addition, customer value is very important, people want to feel like they are wanted when they enter a store. That is why, when a guest walks into a DD shop and the shop worker recognises them and treats them with respect, the customer keeps coming back.
Moreover, DD recognises special days to clebrate their customers. For example in order to celebrate this upcoming St. Patrick's Day, the company has created Irish Cream coffee beverages and green doughnuts for those who wants to celebrate the day.
 |
| Eli Manning |
Furthermore, Dunkin' Donuts uses celebrities such as Giants Quarterback Eli Manning and Food Network's Rachel Ray to promote their product. So when people see all these famous people consuming DD, they want to be like them too and purchase Dunkin' Donuts.
 |
| Rachel Ray |
No comments:
Post a Comment