Wednesday, April 3, 2013

Chapter 18 - Sales Promotion and Personal Selling


            Depending on the time of the month or the year, Dunkin' Donuts has many sales and promotions for its customers. The company believes that one should not have to spend too much, to enjoy something that they like. 

            That is why when one is signed up with Dunkin' Donuts, not only does the company sends many coupons for that customer; But they also give a free medium drink of their choice just for signing up. In addition, on the month of that customer's birthday DD sends a coupons for that customer to enjoy a free coffee or hot chocolate on the house. 



            Also, for those customers who are AARP members, they get a special discount of a free doughnut, when they purchase a large or an extra large beverage.


           For the year 2013, along with their usual sales and  promotions Dunkin' Donuts is promoting their iced coffee in Boston, by giving away free home team tickets to people caught drinking DD Iced Coffee.


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