Chapter 10 - Product Concepts

            The product concept of Dunkin' Donuts is to sell the best cup of coffee at a convenient price. Not only are Dunkin' Donuts coffee and doughnuts affordable, but they are also very tasty. All these products are thought-out carefully to meet the customer's wants and needs. Since Dunkin' products are sold all over the world, the creators of DD has to make sure their product meets the diverse taste buds of their customers. That is why when DD feels the customers are not satisfied with a certain product, the company modifies it or removes it from the menu. Not only that, the company updates with the health conscious world and modifies it's products to be healthy. 

                         When it comes to purchasing DD product, customers can buy it at the many DD store locations or even online. Purchasing DD product online allows people to enjoy Dunkin' Donuts coffee, right from the comfort of one's home.

            It is a fact that Dunkin' Donuts is the America's largest retailer of coffee-by-the-cup, the company sells about 1.5 billion cups of brewed coffee each year. It shows that the people who run DD knows what they are doing, that is why they are at the top.