Doughnuts have been around for ages, however Dunkin' Donuts comes up with various ways to differentiate this deep fried sugary goodness, by putting their own spin on it. DD has many diverse kinds of donuts. The company also makes many other types of food, which they modifie to fit their customer's healthy and fast lifestyle. For example DD came up with a line that is called 'DD Smart'; this particular line carries food that are nutritionally beneficial, as well as being low in calorie, saturated fat, sugar or sodium at least by 25 percent then other choices at the DD menu.
One thing about Dunkin' Donuts is that, they are not scared to take risks when it comes to their food; the company will go out of their way to please their large demographics. If a certain new line does not sell well, DD just simply takes it out of the menu and tries again.
For example, a few months ago Dunkin' Donuts came up with the idea of selling bakery sandwiches. Even though sandwiches are nothing new, DD still thought their customers will appreciate it and the new line seems to be doing well so far. When it comes to food business, I think it's hard to invent a whole new type of food, so if we modify what we already have, that is refreshing also and DD knows it.
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