When it comes to advertising and public relations, Dunkin' Donuts makes it their business to let the public know of their product. Starting with the media, DD creates good relationship with the press. To the press the company sends news of their upcoming event hosting, coupons for their products such as doughnuts and coffee for the public, background information and even pictures. Dunkin' Donuts also uses billboards to reach out to people who are on the road. In addition DD, uses many commercials, to introduce all of their products to the public.
Because Dunkin' Donuts believes children are our future, the company contributes to their community by raising money for the Children's Hospital. For this upcoming May 22, 2013, DD urges people to buy an Iced coffee. So that way for every cup of Iced coffee sold, DD will donate $1.00 to the Children's Hospital to create a Family Room for the kids.
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