Dunkin' Donuts primarily targets the areas that are populated, and places where people tends to commute to and from work; so that way, these customers can grab their coffee and/or food and run.
When Dunkin' Donuts started their company in 1950, their target market was working class men and women of all races, and ages starting from twenty-five years old. Since these customers generally need a little extra boost of coffee to help them get up and get their days started in the morning.
However as the time progressed, although keeping their timeless selection of coffee and doughnut, DD did update their menu to fit the modern lifestyle and healthy choices of their customers while staying true to their roots and being affordable. If you walk into a Dunkin' Donuts shop today, you will find products for kids starting from ages as early as three years old. DD wants to make sure people of all ages and with different taste buds, can come in to their store and and find something that they like.
Dunkin' Donuts' also lets their customers know, that you don't have to spend lot of money to eat healthy and enjoy something you like. That is why Dunkin' Donuts positioned the DDSmart, which the company markets as the Better for You Choices that Keeps You Running. This particular line draws in customers who likes to make healthy choices.
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