Chapter 7- Business Marketing

            Even though Dunkin' Donuts manufactures their own products, they still need to purchase raw goods with which they use to make their own products which are sold to the customers. Just to make their doughnuts, DD needs to purchase things like flour, sugar, butter etc.; and since the company offers more than doughnuts to it's customers, they need to purchase a lot more than those three ingredients. In order to have a steady supply of raw goods, DD needs to maintain a strong professional strategic alliance with those whom the company does their business with.

            In order to get more customers, Dunkin' Donuts have collaborated with many sports teams, such as the NY Giants, NY Jets, NY Mets and last but not least the NY Yankees. When it comes to their beverages Dunkin' Donuts does their business with Coca Cola Company. That way those of us who enjoys the taste of Coca Cola  drinks, can grab one while they are at DD. Moreover, DD has collaborated with Baskin Robbins, that way both companies gets the benefit of gaining even more customers. For example, recently DD has launched their Mint chocolate chip iced coffee, this flavor will bring in both ice cream lovers and coffee lovers to DD. 

            The reason Dunkin' Donuts company has so much success throughout out the years in because DD focuses on customer satisfaction. The company reaches out to their customers from every angle. Not only will you see a Dunkin' Donuts store a couple of blocks apart in NYC, but DD advertises all over the media, whether it be television, radio or even the Internet. If customers sign up with DD using their e-mail address, then DD sends coupons as well as updates to that customer. In addition, DD is on Facebook, YouTube and even on Twitter. No wonder Dunkin' Donuts have so many loyal customers.